You see houses around you selling fast, so you think yours will be a piece of cake to sell, and for top dollar at that. You’re not even worried about stuff like curb appeal because everything is flying off the shelves. Well, not exactly.


Even in a seller’s market, which typically is any major U.S. city right now, some homes linger on the market for weeks or months, while the homes around them go into contract within days.


If it’s been six showings and you still have not gone under contract, it’s time to determine where the weakness is. The answer is usually two things, price, and condition, though marketing can also play a role. If the house is priced right, it will sell right away. If it is priced wrong in a hot market, it’s the way the property is priced or the way it’s exposed.


That exposure, or marketing, includes both modern and old-fashioned tactics. Having high-quality professional photos and easily accessible information help sell a home. Also what helps, is listing agents who know the neighborhood.


Price is important. Too many sellers set the price based on what they want to get for their home rather than what comparable homes are selling for. Or they think that having an updated roof or air conditioning is enough when in fact the kitchen is very outdated and so are the bathrooms.


Price the home based on sold homes, not actives. You need to look at the facts. Information is more than readily available via websites, apps and online home valuation tools to know what a home is worth before they come to look at it.


Don’t panic if you’re home is not updated, it will sell. It just needs to be priced based on its condition. The price needs to not scare the buyer away and has to be presented at a price that reflects that it needs to be remodeled.  


No matter if the market is hot or not, removing clutter, sprucing up your home’s curb appeal, opening curtains and using professional photos in the listing will help it sell faster. You have to prepare your home to be as presentable as possible.