As a real estate agent, you have many obligations to your clients, the most important being able to smooth the process of selling their home. You are their advocate and professional they are turning to for help. Most people look for someone they can not only trust but someone who will do anything they can to get the most money out of their home in the least amount of time with the fewest headaches along the way.


Some agents assume most sellers know little about the sales process and so they do the bare minimum and get by as an agent. This is no way to successfully build your business by doing the least possible. When you do your best covering all of the bases of a smart sales process, you will gain a reputation for great work. You will also enjoy the referrals that come along with that reputation.


There is a lot of room for disappointment by picking the wrong real estate agent to represent your interests. When selling a home, it is very easy to choose a wrong agent, after all, the odds are stacked against you. You must gain a deep understanding of how to pick a real estate agent before you go wrong as many other sellers have.


First, understand what real estate agents should be doing for you by assessing them with these steps below.


Price The Home Correctly


This is pretty much the most important thing you can do as a realtor. The best real estate agents avoid giving in to the desire to say what it will really cost to attract business. However, top-notch agents price each home using training, understanding of the market and comparable sales.


If an agent knows how to price a home right, that is one of their most valuable skills. To be a smart seller, look for agents who have sold homes close to the original listing price.


Market the Property – A Lot


A great real estate agent should really stand out when it comes to marketing. You can tell if they are good at this if they are taking suburb pictures of your property or even hiring a professional if necessary. The photography on your home is absolutely one of the most essential elements in selling homes today. It is so essential, that people interested in your property viewing it online will visit it only if they like the pictures of the property first (before looking at it in person).


Communicate Property


Real estate agents must get a well-informed understanding of what is going on with the sale of their home. Many real estate agents make the mistake of getting a client and only checking back in when they get an offer. What a great real estate agent should do is regularly update their customers on the feedback from showings and about anything else that may concern them. There doesn’t even need to be any offers, keeping in touch lets a seller know that you are doing something and it’s worth paying for.