No Landlord wants to lose money or pay out of pocket to keep a rental business afloat, yet this can happen if you have a property sitting vacant for too long. Effective marketing is one key to renting a property quickly, and to avoid accruing expenses associated with a vacancy.


The right marketing copy works twofold: it gets a renters attention and screens out tenants who aren’t interested. If you’re creating your rental listing and stuck on a copy, check out our tips for writing an effective rental ad including word choice options that you can use when describing a rental property, along with a helpful list of “must-haves” for persuasive rental listings.


The Headline


A great headline is key to getting people to read the rest of the ad, so you want a headline that stands out. The headline is so important that it is recommended to spend half of the entire time it takes to write your rental ad on the headline itself.


Rentalutions suggests a formula that includes the key information tenants are looking for which is, rent, number of bedrooms, and bathrooms, and location, plus one feature of the property that is unique or exceptional.


Key features of a Rental Ad


Know what features tenants want in a property and be sure to advise those features in your ads. Make sure to point out both the positive and negative aspects to the apartment, so you don’t waste anyone’s time by showing prospective renters a property that isn’t right for their needs. For example, if a renter absolutely requires a parking space, there’s no sense in showing them your property with no off-street parking.


Word Choice


According to Buildium, you can create a visual representation of your property with the use of carefully chosen, specific adjectives.


Detailed property description


Make sure the details of the property are clearly outlined in the advertisement. This will prevent you from wasting time on showing the property to applicants who are looking for more bedrooms, storage space, etc.


Disclose all necessary information about the unit in the advertisement, and set expectations upfront about other requirements for renting your unit. Be sure to include your pet policy, and list other deal breakers if you have them.