Twitter was the first form of social media to popularize the idea of “hashtags.” They define it by saying, “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.”
For example: In a post about commercial real estate, you would put a hashtag before whatever you were looking for: #realestatebroker, #commercialrealestate, #firsttimebuyer, etc…
By placing a hashtag before the term you are tweeting about, your post immediately reaches beyond just your own follower base. It will then reach a community of people around the world who are talking about the same thing.
When you click on the tagged phrase, you are brought to see what the world has to say on your subject. Your contribution weaves itself into the fabric of discussions about the #realestatemarket or perhaps a more relevant example to my career: #FrankJermusekListings.
A recent study by Hubspot shows a post with a hashtag is 55% more likely to be retweeted, which means accessing a broader audience.
Hashtags allow you to jump into conversations that are trending (most popular) to show how your business can add perspective to a discussion. For example, if you notice a commercial real estate tv show is appearing in the trending category, add your commentary during the show about what’s realistic and what’s not-so-realistic about the process that we are seeing.
The goal of social media is always interaction. You can search hashtags such as #propertyhunting alongside your #localcity and find people looking for properties right now. By interacting with them over online platforms, you can end up generating your own leads!
Discover what’s happening in your industry by searching topics like #interestrates, #newproperties #commercialrealestate, or even simply, #realestate. You’ll see content from industry professionals and possibly reach more clients by using hashtags!